In times when social media shapes our digital reality, influencers have impressive power...
The secret to using UGC platforms correctly
We all love it when people perceive us as individuals and respond to our individual needs. This applies...
How do German Instagram influencers help me build my brand?
A quick look at our site has probably already shown you: We are convinced that in today's...
Three reasons for user-generated content
What exactly is User Generated Content (UGC)? UGC means that users, for example customers or fans of a brand, have their own...
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KPIs for selecting suitable influencers
KPIs for selecting suitable influencers – glossary with explanations and formulas Influencer marketing or social...
Transparency and security in influencer marketing
Now calculate the fake followers of your brand ambassadors.
Tips for influencers & brands against hacking
What if suddenly the Insta account with all its followers is gone and you can never log in and post again...
Advertising labeling in influencer marketing
The labeling requirement for such advertising is currently being heavily discussed in the media. So that you as an influencer...
Tips for influencer marketing
Tips for successful collaboration with influencers1. Clear briefings Important for cooperation with...
The 6 biggest mistakes in influencer marketing for influencers in 2021
In the wide world of social media business, both influencers and companies are still partly in unknown territory. It's not just the advertising labeling regulations that pose complex pitfalls, even for experienced influencers. In this article you'll find out which mistakes you as an influencer should definitely avoid.
Swipe-ups are disappearing – does this mean influencer marketing is dead?
Instagram update: How will #influencermarketing change? Until now, the “swipe-up” function was more important...
How do I find the right influencer?
Overview Success in influencer marketing, or social media marketing, is achieved through so-called reporting...
The new social media kit
In the wide world of social media business, both influencers and companies still move...
Is influencer marketing the best form of digital marketing?
The Best Form of Digital Marketing? Due to digital networking, our communication behavior has changed...
Reporting in influencer marketing
Measuring the success of an influencer advertising campaign Overview Success is measured in influencer marketing or...
