Data protection
Table of contents
- introduction
- Definitions
- Name and contact details of the person responsible
- Data Protection Officer
- Data collection, storage and processing
5.1 On our website
5.2 Third-party analysis tools and data processing
- Transfer to third parties
- Duration of storage of personal data
- Transfer to third countries
- Data protection and data security measures
- Your rights (rights of those affected)
10.1 Managing your data
10.2 Right to withdraw consent
10.3 Right to information
10.4 Right to Rectification
10.5 Right to Deletion
10.6 Right to restrict processing
10.7 Right to data portability
10.8 Rights to object
10.9 Right to Complaint
11. Order data processing
12. Changes to this Privacy Policy
13. Contact
1. introduction
Welcome to our Leadnow platform! We are pleased that you trust Leadnow. The protection and security of your personal data is very important to us. Leadnow treats your personal data confidentially and in accordance with legal regulations. We therefore inform you in accordance with the requirements of the General Data Protection Regulation (GDPR) about the processing, storage and use of your personal data via Leadnow's influencer marketing platform and your rights. Personal data includes all information that can be used to identify a person. In order to ensure that you are informed about the processing of your personal data when using our platform, as well as when fulfilling and executing advertising orders, and that you agree to the data processing, please take note of the following data protection declaration.
Gender-specific differentiation is omitted for the purpose of better comprehensibility.
2. Definitions
The definitions of the General Terms and Conditions apply, as well as the definitions and terms used in the General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG). Users can be both influencers and companies.
In order to provide a transparent and easy-to-read explanation for our business partners, customers and the public, we would like to explain important terms to you in advance.
Personal Data
Personal data is any information relating to an identified or identifiable natural person. A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
Affected person
The data subject is any identified or identifiable natural person whose personal data is processed by the data controller (our company).
processing
Processing is any operation or set of operations which is carried out on personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, reading, consultation and use , disclosure by transmission, distribution or other form of provision, alignment or association, restriction, deletion or destruction.
Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.
Profiling
Profiling is any type of automated processing of personal data which consists in using these personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyze or predict the preferences, interests, reliability, behavior, location or movements of that natural person.
Pseudonymization
Pseudonymization is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data not be assigned to an identified or identifiable natural person.
Processor
Processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the controller.
Recipient
The recipient is a natural or legal person, public authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, public authorities which may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients.
Third
Third party is a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorized to process the personal data under the direct responsibility of the controller or the processor.
consent
Consent is any voluntary, informed and unambiguous expression of wishes given by the data subject for a specific case in the form of a statement or other unambiguous confirmatory act by which the data subject indicates that he or she agrees to the processing of personal data concerning him or her is.
3. Name and contact details of the person responsible
The responsible body for data processing on this website is:
Leadnow UG (limited liability)
Muggengärtlestrasse 32
72655 Freudenstadt
Commercial register number: HRA 776130
Represented by the managing directors: David Winker, Marc Fiebich and Ansgar Wörner
4. Data protection officer
If you have any questions about data protection, data processing or if you would like to find out about your rights, please feel free to contact the data protection officer.
Joschka Harmeling
Am Hüttenfeld 58
58515 Lüdenscheid
Email: datenschutz@leadnow-marketing.de
Website: leadnow.io
5. Data collection, storage, processing and use
The use of the Leadnow Influencer Marketing Platform by the influencer and by companies is only possible by creating an account. Insofar as Leadnow collects, stores and processes personal data on our site, this is done to fulfill our contractual service obligations (Art. 6 Para. 1 lit. b) GDPR), to fulfill legal obligations (Art. 6 Para. 1 lit. c) GDPR) or on the legal basis of Article 6 Paragraph 1 Letter a) GDPR (by consent). The processing of personal data can also serve to protect our legitimate interests (Art. 6 Para. 1 lit. f) GDPR).
The provision of the data and the data protection consent to this data protection declaration are based on the user's free decision. In order to use the platform and the associated provision of personal data, the user must be over 18 years of age. If this is not the case, the user must obtain permission from the parent or legal guardian and declares to Leadnow that this permission was available at the time of use.
Based on consent, in order to fulfill our contractual and legal obligations, the user allows Leadnow to collect, store, process and publish the following personal data for the use of our platform. The legal basis on which we carry out data processing can be found in the list of our data processing operations below.
| Name of the legal basis | Legal norm | Description below |
| consent | Art. 6 Paragraph 1 Letter a) GDPR | consent |
| Processing to fulfill our services and carry out contractual measures | Art. 6 Paragraph 1 Letter b) GDPR | contractual provision of services |
| Processing to fulfill our legal obligations | Art. 6 Paragraph 1 Letter c) GDPR | legal obligations |
| Processing to protect our legitimate interests | Art. 6 Paragraph 1 Letter f) GDPR | legitimate interest |
5.1 On our site
- Protocol data (log files) and device information. When you visit our website, we automatically collect the standard data provided by your web browser and log it to enable you to access our website. This data includes the IP address of your device, the URL of the website accessed, the version and type of your browser. We also record the time, length of stay and date of your visit and information about the operating system used, as well as the last page you visited and other information. Leadnow has a legitimate interest in ensuring that the website is accessible and in ensuring that it is displayed correctly depending on the device used.
Legal basis: contractual provision of services and legitimate interest
- User account, registration and login. To create an account, we require your first name or company name as well as your email address and a password during registration.
Legal basis: contractual provision of services and legitimate interest
- Profile data and personal data. Without completing your profile, we cannot place advertising orders and complete the placement. In order to use our contractual range of services, it is necessary to provide your first and last name, address (if your stay is different, also the delivery address), your profile picture and your gender. You must also provide your date of birth, as use is not permitted under the age of 16. In addition, the telephone number must be provided to facilitate communication. We also collect all contract, billing and performance data, as well as all support information for all advertising orders for the fulfillment of contractual and legal obligations. The user expressly allows us and agrees to use this data for evaluations and analyzes in order to optimize our service.
Legal basis: contractual provision of services, legal regulations and consent
- Order assignment process. When arranging advertising orders, Leadnow uses an automated, decision-supporting data processing procedure (profiling), which enables the company to find the optimal influencer with the optimal reach for advertising. The focus is primarily on the reach and, as a result, anonymized data from the influencer's target group. In order to find the right influencer, however, personal data such as the first and last name, gender, age and address of the influencer themselves are also required. The processing takes place for the purpose of automated order placement and thus helps companies to find suitable influencers, especially for application deals.
Legal basis: contractual provision of services
- Payment information and credit. In order to process a payment via our integrated payment service provider for a completed advertising order, we need your payment information from you (such as your bank account details). Without this information, no payment or withdrawal can take place. The user must also provide their tax number or sales tax identification number in order to be able to issue the credit. Leadnow may pass on all necessary data for payment processing and order processing to third parties. Further information about the data processing of our payment service provider can be found at https://www.mangopay.com/de/privacy/ .
Legal basis: contractual provision of services and legal regulations
- Communication via chat. If you communicate with other Leadnow users via Leadnow, we collect information about all chat histories with the data and files sent. This serves to resolve conflicts and detect illegal activities as well as violations of our general terms and conditions.
Legal basis: contractual provision of services and legitimate interest
- Notifications. For notifications related to advertising orders and their processing, as well as messages requesting the upload of evidence, notification of changes to the General Terms and Conditions and this data protection declaration, as well as the notification of individual information, Leadnow may contact the user via the contact details provided by the user to contact. The email address, telephone number and post office box at the user's place of residence can be considered as contact details. The newsletter may be sent several times a month.
Legal basis: contractual provision of services and legitimate interest
- Advertising and newsletters. The user agrees that Leadnow can send the user advertising and newsletters to the contact details provided by the user (email, telephone, address) in order to provide information about offers, news, events or orders and other information. In this regard, the right to object applies to direct advertising. In particular, the first and last name may be used for advertising purposes in order to enable a personal approach. Consent can be revoked at any time.
Legal basis: consent
- Contact and contact form. Your telephone number, email, and first and last name are collected when you contact us via our website, an invitation link or other channels and provide this information. The storage and use serve for acquisition and advertising purposes. The data you provide will only be used internally and will not be passed on to third parties. You agree that we may contact you. Contact can be made via a contact form, by email, via social media or via WhatsApp. Consent can be withdrawn at any time with future effect.
Legal basis: consent
- Webinars. If you would like to take part in a webinar via our website or social media channels, we need your email address or telephone number. Without this information, you cannot take part in the online webinar. We may also collect your first and last name, as well as a link to your social media channel profile. You agree that we may collect and store this data and use the contact details to contact you. By registering for a webinar, you also agree that we may send you a newsletter to the email address you provided to inform you about news, events and offers. You can revoke your consent at any time with future effect.
Legal basis: consent
- Cookies and the like. This site uses “cookies” to obtain information about your user behavior and activities on our website. Cookies can be referred to as small text files that are stored on the user's device while using our website, transmitted to us and saved by us in order to be able to analyze and then optimize user behavior. In addition to our own cookies, third-party cookies are used. The user agrees to the use of cookies when visiting our website and acknowledges that the use of cookies can be objected to at any time.
Legal basis: consent
5.2 Analysis tools and data processing from third parties
- Web hosting, data processing (servers) and emails
The hosting of the website, accessible via leadnow-marketing.de , as well as all data processing takes place on the servers of Amazon Web Services (AWS) in the availability zone EU-Central-1 in Frankfurt. Further information can be found at the following link:
https://aws.amazon.com/de/privacy/
Communication between the user and Leadnow via email via the domain leadnow-marketing.de takes place via the infrastructure of Hosting.de, which is based and stores data in Aachen. Further information can be found at the following link:
https://www.hosting.de/help/datenschutz/
Legal basis: legitimate interest
- SSL encryption
This website uses https to transmit your data to us securely and confidentially. We can ensure data security by using SSL, an encryption protocol for secure data transmission. You can recognize the encrypted connection by the lock symbol and by https:// in the browser line. If SSL encryption is active, data transmitted to us cannot be read by third parties.
Legal basis: legitimate interest
- Facebook and Instagram app
In order to ensure target group-oriented marketing and measure the marketing campaign, the influencer connects his Leadnow account with his Facebook account and his Instagram account connected to the Facebook account. The influencer agrees that Leadnow may use the personal data provided by Facebook, the Facebook Page ID, the Facebook App User ID, the Instagram ID, the Instagram username and several short-term, long-term and permanent authentication keys, for the purpose of verification. as well as all data evaluations about the target group of the Instagram account and anonymous reporting data about user behavior on individual Instagram posts, may be collected, stored, processed and passed on in an appropriate form to companies offering advertising orders and potential customers. The influencer also declares his consent that this information provided by Facebook or Instagram may be used and published on the Leadnow website in a prepared form and for statistical evaluations. There is no sale of data to third parties. The link can be undone at any time. The link will also be removed by deleting the Leadnow account.
Further information can be found at the following link: https://developers.facebook.com/terms/#serviceprovidersandtechproviders
Legal basis: contractual obligation to perform and legitimate interest
- YouTube and Google API Services
In order to ensure target group-oriented marketing and measure the marketing campaign, the influencer connects his Leadnow account with his YouTube account by carrying out the Google OAuth2 process. The influencer agrees that Leadnow may use the personal data provided by YouTube, the channel ID, the channel username and several short-term, long-term and permanent authentication keys for the purpose of verification, as well as all data evaluations about the YouTube account's target group and anonymous reporting data about user behavior on individual YouTube videos and YouTube shorts, may be collected, stored, processed and passed on in an appropriate form to companies offering advertising orders and potential customers. The influencer also declares his consent that this information provided by YouTube or Google may be used and published on the Leadnow website in a prepared form and for statistical evaluations. There is no sale of data to third parties. The link can be reversed at any time in the Leadnow settings or in the Google account settings under “Security” and “Third-party apps with account access”. The link will also be removed by deleting the Leadnow account.
Link to remove the link on Google: https://myaccount.google.com/permissions?pli=1
Further information can be found at the following link: https://www.youtube.com/t/terms
- Social Media Presence and Use of Public Data.
Leadnow operates various social media platforms such as Facebook, Instagram, LinkedIn, Xing, YouTube, TikTok, Snapchat, Twitter, Twitch, Google and Pinterest for interaction and communication with users, business partners and interested parties. Leadnow also uses its online presence to draw attention to our range of services or to integrate elements of these channels on our website. We would like to point out that data may be processed in third countries and therefore outside the European Union (EU). The processing of data abroad is fundamentally associated with risks, for example because it makes it more difficult to enforce user rights. The influencer hereby agrees that Leadnow will use and store all publicly accessible numbers, information, data and files (images, videos, sounds, texts) available about them on the respective social media channels , evaluate, publish and pass on to third parties. Further information can be found at the following links:
Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Data protection declaration: https://www.facebook.com/about/privacy/
Opt-Out: https://www.facebook.com/settings?tab=ads
Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA)
Privacy Policy: http://instagram.com/about/legal/privacy/
LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland)
Data protection declaration: https://www.linkedin.com/legal/privacy-policy
Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
YouTube and Google (Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland)
Data protection declaration: https://policies.google.com/privacy?hl=de&gl=de
Opt-Out: https://policies.google.com/privacy?hl=de#infocollect
We assume no liability for the accuracy of the sources. The information is intended to contribute to better comprehensibility and greater transparency.
Legal basis: legitimate interest
- Google Analytics and Google Ads (Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland)
On our website we use Google Analytics and Google Ads to record and analyze the user behavior of our website visitors. This is achieved through cookies and web beacons. The recording and analysis serve to optimize our range of services. Further information on data processing can be found under the following links:
Data protection declaration: https://support.google.com/analytics/answer/6004245?hl=de
Legal basis: consent
- Facebook Pixels, Custom Audiences and Facebook Conversion (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Facebook Pixels is a tracking tool that is installed on this website via a link (tracking code). This tracking tool, similar to a cookie, is used to analyze user behavior when users access our website via internal platform advertisements or pages. The tool is also used to place advertising on social media channels about the website visited. We use these analyzes to improve our service and to address interest groups more specifically. You agree to the use of the Facebook Pixel by giving your consent during your visit to our website. Consent can be withdrawn at any time with future effect. Further information on data processing can be found under the following links:
Data protection declaration: https://www.facebook.com/about/privacy/
Opt-Out: https://www.facebook.com/settings?tab=ads
Legal basis: consent
- Captchas (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland)
In some cases, this website uses Google reCAPTCHA v2 to prevent bots from using registration or text fields. The use of captchas increases the security of our website and prevents users from receiving SPAM messages. For this purpose, protocol and device data as well as the results of the machine test are recorded and transmitted to Google. It will not be used for advertising purposes. Further information can be found at the following links:
Data protection declaration: https://policies.google.com/privacy
More: https://developers.google.com/recaptcha/
Legal basis: legitimate interest
- Sendinblue (Köpenicker Straße 126, 10179 Berlin)
We use Sendinblue to provide interested parties and users with information about influencer marketing and to enable the functionality of our platform. Sendinblue is a service that allows forms to be offered online. The entered data (email, first name, information about interests) will then be made available on Sendinblue for processing. With Sendinblue, Leadnow sends newsletters and offers live chat on the website. For this purpose, we pass on your data to Sendinblue for data processing. Consent is given via the double opt-in procedure. This means that after registering for the newsletter, the interested party and user will receive an email confirming their registration. This confirmation serves as verification and proof of consent. Consent can be withdrawn at any time with future effect.
Further information can be found at the following link:
Data protection declaration: https://de.sendinblue.com/legal/privacypolicy/
Legal basis: consent
- WhatsApp Business (WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
We use WhatsApp Business Messenger to contact you. The interested party agrees that Leadnow may store and use the telephone number to respond to messages. Consent can be withdrawn at any time with future effect.
Further information can be found at the following link:
https://www.whatsapp.com/contact/?subject=privacy
Legal basis: consent
- Hotjar (Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta, Europe)
Hotjar is a tracking tool that is installed on this website using a script (tracking code). This tracking tool, similar to a cookie, is used to analyze user behavior when users come to our website. We use these analyzes to improve our service and to address interest groups more specifically. You agree to the use of the Hotjar cookie by giving your consent during your visit to our website. Consent can be withdrawn at any time with future effect. Further information on data processing can be found at the following link:
Further information can be found at the following link:
https://www.hotjar.com/legal/policies/privacy/
Legal basis: consent
6. Transfer to third parties
The personal data will only be passed on to third parties to fulfill legal and contractual requirements or if the user has consented to the transfer. In particular, the data of companies and influencers can be exchanged if this serves to fulfill advertising orders. Leadnow is also permitted to pass on user data if it serves Leadnow’s legitimate interest. It will not be passed on for other purposes without the user’s consent. For billing purposes, bank account details, personal data and the tax number or VAT identification number may be passed on to payment system operators. For identification purposes, the user allows suitable documents such as an official photo ID to be passed on to our integrated payment service provider. For the purpose of sending advertising products, the address, as well as first and last name, will be passed on to parcel deliverers. In certain cases, Leadnow is obliged to transmit user data about the influencer to Facebook or Instagram. In the event of violations of our general terms and conditions or for the purpose of resolving conflicts, user contact details may be passed on to other users for clarification.
We also work with external service providers. These service providers are commissioned by us and work according to instructions. Personal data will not be passed on to third parties. If necessary, an order processing agreement exists with these providers. In addition, the legal provisions apply.
7. Duration of storage of personal data
Leadnow generally stores your data until the user irrevocably deletes the account or requests that certain data be deleted. In addition, storage is only carried out for as long as is necessary to fulfill contractual obligations, to fulfill legal obligations (retention obligations under commercial and tax law) or to achieve the storage purpose. If the storage purpose no longer applies or if statutory storage periods expire, your personal data will be blocked or deleted. While we store your data, we use the means at our disposal to prevent data loss and to secure your data in the best possible way.
8. Transfer to third countries
The servers of our service providers are generally located in Germany. However, the user (company or influencer) may be based abroad. The user therefore grants permission to transmit all relevant data to a customer located in a third country (i.e. outside the European Union (EU)) or in the European Union (EU) or in the European Economic Area (EEA), which is necessary for the processing of advertising orders and the use of our website is required.
In addition, it may be that data from users or interested parties is stored and processed on servers in a third country. This depends on the third party providers.
9. Data protection and data security measures
We take contractual, organizational and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are adhered to and to protect the data processed by us from accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
The security measures include, among other things, encrypted transmission of data via SSL/HTTPS, the use of same-site cookies for authentication purposes and consistent encryption of user passwords. Furthermore, all data is stored and processed on servers in Germany.
Your personal data is protected by the following measures:
- Maintaining discretion regarding personal user data
In order to maintain the discretion of stored personal data, we have taken various measures, such as data pseudonymization and access control measures for our databases. - Integrity of personal user data
In order to protect the integrity of personal user data stored by us, measures are taken to control forwarding and input. - Availability of personal data
In order to ensure the availability of personal data stored by us, we have taken various replication and availability check measures.
The security mechanisms and data and privacy protection measures used by Leadnow are continually updated and reviewed in line with technological developments. Despite these measures, due to the inherently insecure and ever-changing nature of the Internet, we cannot fully guarantee the security of your data transmission to our web applications. As a result, any data transmission from you to our web applications and other communication with our employees is at your own risk. There are also links to other sites on the Internet on our website. We ourselves have no influence on the content of the links and the data protection regulations there.
10. Your rights (rights of those affected)
In this section you will find out what rights you have towards the responsible body at Leadnow. Please note that when exercising one or more of these rights, we may want to verify your identity.
10.1 Managing your data
You have the opportunity to access your personal data yourself at any time under the “Profile Settings” on the Leadnow platform and to update, correct and supplement it. You are responsible for keeping your personal information up to date.
10.2 Right to withdraw consent
You have the option at any time to revoke your consent to the processing of personal data with future effect. However, such a revocation does not affect our previous processing operations. To revoke your consent, you can send an email to datenschutz@leadnow-marketing.de.
10.3 Right to information
You have the right to obtain free information about your personal data stored by us. Upon request, we will be happy to inform you in a format suitable for you whether and what personal data we have stored about you and whether and how we process this data. This also includes the origin and recipients of your data, as well as the purpose of data processing. You can also find out how long we store your data, if possible. To do this, you can send an email to datenschutz@leadnow-marketing.de.
10.4 Right to Rectification
You have the right to have your personal data stored by us corrected or completed immediately. You can restrict processing, e.g. B. if you dispute the accuracy of your personal data. To do this, you can send an email to datenschutz@leadnow-marketing.de.
10.5 Right to Deletion
You can request the deletion of your personal data at any time, provided that deletion does not conflict with any statutory retention requirements or other legal or contractual obligations. If such an obligation exists, we will block your data upon request. If the relevant legal requirements are met, we will in any case delete your personal data. To do this, you can send an email to datenschutz@leadnow-marketing.de.
10.6 Right to restrict processing
You have the right to request that we restrict the processing of your personal data. To do this, you can send an email to datenschutz@leadnow-marketing.de.
10.7 Right to data portability
You are entitled to request that we provide the personal data transmitted to us in a structured, common and machine-readable format that allows transmission to another location.
10.8 Rights to object
You have the right to object at any time in cases of direct advertising. Direct advertising involves data processing for advertising purposes. If personal data was collected on the basis of our legitimate interest, you can also object at any time if there are reasons that arise from a particular situation. To object, you can send an email to datenschutz@leadnow-marketing.de.
10.9 Right to Complaint
If our data processing processes violate the GDPR, you have the right to lodge a complaint with the data protection supervisory authority. To do this, you can contact the responsible authority where you are, our headquarters or the authority at your place of work.
11. Order data processing
If the client provides Leadnow with personal data for processing within the meaning of Article 28 GDPR, it is confirmed that consent has been given or that contractual provisions allow this.
The provisions of these data protection regulations and the general terms and conditions for influencers then apply to this personal data.
12. Changes to this privacy policy
Leadnow is entitled to change, adapt and update this data protection declaration so that we can always comply with data protection regulations or expand or change our range of services. The most current version applies to your visit to our websites.
13. Contact
If you have any questions about this data protection declaration or our data processing processes, the user is welcome to contact our data protection officer at datenschutz@leadnow-marketing.de .
The status of this data protection declaration is April 23, 2021.
