In times when social media shapes our digital reality, influencers have impressive power...
The secret to using UGC platforms correctly
We all love it when people perceive us as individuals and respond to our individual needs. This applies...
How do German Instagram influencers help me build my brand?
A quick look at our site has probably already shown you: We are convinced that in today's...
Three reasons for user-generated content
What exactly is User Generated Content (UGC)? UGC means that users, for example customers or fans of a brand, have their own...
Link stickers on Instagram
Instagram releases the link sticker for all users. This means that Instagram is restricting the ability to...
Opt-in data about influencers for email marketing
How a brand collects opt-in data about influencers from potential customers to grow email lists...
KPIs for selecting suitable influencers
KPIs for selecting suitable influencers – glossary with explanations and formulas Influencer marketing or social...
The alternative for ReachHero
The end of data-driven influencer marketing? In 2021, many influencer marketing platforms have already had to...
Transparency and security in influencer marketing
Now calculate the fake followers of your brand ambassadors.
Tips for influencers & brands against hacking
What if suddenly the Insta account with all its followers is gone and you can never log in and post again...
Advertising labeling in influencer marketing
The labeling requirement for such advertising is currently being heavily discussed in the media. So that you as an influencer...
Tips for influencer marketing
Tips for successful collaboration with influencers1. Clear briefings Important for cooperation with...
The 6 biggest mistakes in influencer marketing for influencers in 2021
In the wide world of social media business, both influencers and companies are still partly in unknown territory. It's not just the advertising labeling regulations that pose complex pitfalls, even for experienced influencers. In this article you'll find out which mistakes you as an influencer should definitely avoid.
