KPIs for selecting suitable influencers – glossary with explanations and formulas Influencer marketing or social...
Transparency and security in influencer marketing
Now calculate the fake followers of your brand ambassadors.
Victory for influencers – Cathy Hummels wins before the BGH
What matters is something in return! According to the latest BGH ruling, influencers no longer have to...
Tips for influencers & brands against hacking
What if suddenly the Insta account with all its followers is gone and you can never log in and post again...
Advertising labeling in influencer marketing
The labeling requirement for such advertising is currently being heavily discussed in the media. So that you as an influencer...
Swipe-ups are disappearing – does this mean influencer marketing is dead?
Instagram update: How will #influencermarketing change? Until now, the “swipe-up” function was more important...
Tips for content creation
What do I have to consider as an influencer in order to create the right content?1. Know your community Essential for...
The perfect Instagram bio
How to create the perfect Insta Bio A majority of companies as we know them today use...
Influencers and taxes
Establishing a GmbH or a UG (limited liability) You are currently wondering whether you pay taxes as an influencer...
Get started as an influencer
1. Starting a business as an influencer – how does it work? If you want to start your career as an influencer or content creator,...