KPIs for selecting suitable influencers
KPIs for selecting suitable influencers – glossary with explanations and formulas...
Transparency and security in influencer marketing
Now calculate the fake followers of your brand ambassadors.
How to find micro influencers?
In the dynamic world of influencer marketing, micro-influencers have proven to be true gems...
Why does it make sense to use an agency for my influencer marketing?
In times when social media shapes our digital reality, influencers have a...
The secret to using UGC platforms correctly
We all love it when people perceive us as people and pay attention to our individual...
How do German Instagram influencers help me build my brand?
A quick look at our site has probably already shown you: We are convinced that...
Three reasons for user-generated content
What exactly is User Generated Content (UGC)? UGC means that users, e.g. customers or fans...
Link stickers on Instagram
Instagram releases the link sticker for all users. This means that Instagram restricts the function of external...
Opt-in data about influencers for email marketing
How a brand collects opt-in data from potential customers about influencers to...
The alternative for ReachHero
The end of data-driven influencer marketing? In 2021, many influencers have already had to...
Tips for influencers & brands against hacking
What if suddenly the Insta account with all its followers is gone and you never log in again...
Advertising labeling in influencer marketing
The labeling requirement for such advertising is currently being heavily discussed in the media....