Overview Success in influencer marketing, or social media marketing, is achieved through...

KPIs for selecting suitable influencers – glossary with explanations and formulas...

Now calculate the fake followers of your brand ambassadors.

In the dynamic world of influencer marketing, micro-influencers have proven to be true gems...

In times when social media shapes our digital reality, influencers have a...

We all love it when people perceive us as people and pay attention to our individual...

A quick look at our site has probably already shown you: We are convinced that...

What exactly is User Generated Content (UGC)? UGC means that users, e.g. customers or fans...

the next steps

What if suddenly the Insta account with all its followers is gone and you never log in again...

The labeling requirement for such advertising is currently being heavily discussed in the media....

Tips for successful collaboration with influencers1. Clear briefings Important for...