39
Influencers
9 months
Duration
6,1
ROI
About the campaigns
Products: Notebook LG gram & gaming monitors
Channels: Instagram, YouTube, TikTok, Twitch and Twitter
In order to promote the new LG gram notebook via suitable influencers, LG Electronics used the Leadnow tool. Within just 2 days, over 60 attractive offers appeared on the dashboard for the laptop from perfectly fitting Digital Nomads Creators. Over 68 offers from gaming creators came in within 3 days for the latest generation gaming monitor.
Customer feedback
What Artur – Online Marketing Manager at LG thinks about Leadnow & what it has brought to LG Electronics.
Post size
69
Story posts
20
Feed posts
36
Reels
18
YouTube videos
Results
2.1 million
Reach
2.92€
CPC
2.5 million
Impressions
33.4€
CPM
29.2k
Link clicks
6.9%
Engagement rate
91.9k
engagement
6.1
ROI
Create new insights with A/B testing.
We tested nano/microinfluencers against macroinfluencers. same budget into both campaigns .
A comparison makes it clear: In this A/B test, influencers with fewer followers achieved better results. The same budget was invested in both campaigns via Leadnow. Significantly better results in all relevant KPIs could be achieved with nano/micro influencers.
