Instagram update:

How will #influencermarketing change?

So far, the “swipe-up” function has been an important part of many campaigns.
Even if this function is no longer available, you still have the option of placing a link in the story. Instagram is introducing the link sticker for this purpose. This can be placed flexibly in the story. In addition, Instagram will introduce the ability to like stories.

We are excited to see how the conversion rate will change.
We will monitor this in our campaigns and report back to you. How do you think user behavior will change as a result of this update?

The rule as to when links can be set will probably remain the same.