Leadnow is revolutionizing micro-influencer marketing
Simple, transparent and measurable: the company builder innoWerft also believes in this and supports the team with an initial investment.
Leadnow is a German startup that connects influencers and companies with its digital platform and helps companies carry out measurable, successful and efficient influencer marketing campaigns. Influencer marketing involves paying people on social media to advertise a product or brand. Until now, these advertising activities were either impossible or very difficult to measure. Collaboration with micro-influencers is particularly possible through Leadnow. Leadnow provides the company with important insights into the followers of the respective influencer, from which the influencers that fit the company's target group can be derived.
Previously, companies could only view the information displayed by the social media platform, such as the number of followers or number of likes. As a certified partner of the Meta Group, Leadnow solves this problem and helps identify purchased followers.
innoWerft has also recognized this added value for companies and is investing in the promising team. “In addition to the great demand in the market, we were also convinced by the high level of energy that the team puts into the startup. And we can now experience this energy every day in our collaboration,” explains Dr. Thomas Lindner, Managing Director of innoWerft, made the decision to invest in the startup.
As a company builder, the innoWerft – Technology and Startup Center Walldorf with the main shareholders SAP, FZI and the city of Walldorf accompanies startups on their ventures through to a successful exit.
The startup Leadnow consists of a broad team that includes CTO Marc Fiebich, CEO David Winker and CMO Ansgar Wörner. The team is supplemented by experts in different areas: Simon Sauter and Joschka Harmeling complete the development team. Influencer Gloria Roslik supports as a consultant.
“We enable companies to access real and current data about the influencer’s followers when selecting influencers,” says Fiebich, describing the function behind the platform.
“The future of digital communication will be difficult and expensive without the use of influencers,” says communications strategist Ansgar Wörner, who is involved in the startup. “With the measurability made possible by Leadnow, many marketing departments will finally be able to analyze these advertising activities and will not have to invest blindly,” Wörner concludes.
About Leadnow
With Leadnow, companies can find influencers that match their brand more easily than ever before and book them directly. Companies can work with influencers across a wide range of social media channels and use the content produced exclusively, for example. You can use it, for example, on social media, for websites, newsletters or as creative for paid ads.
Your contact person:
Ansgar Wörner
Chief Marketing Officer
Email: ansgar@leadnow-marketing.de
Tel.: +49 1782877345
