Instagram releases the link sticker for all users. This means that Instagram no longer restricts the function of linking external pages only to verified accounts or accounts with over 10,000 followers. This means that the path is free for nano and micro content creators, as the call to action can now be made immediately and you no longer have to access the link via the bio.

Who will be excluded from this function for the time being?

Users who have not had their account for more than 30 days will be excluded from this function for the time being. This is for security measures so that bots and fake accounts don't link crazy things. In general, users can lose the link sticker if they violate the usage guidelines. This is usually the case when inappropriate content is posted.

What does this mean for influencers?

Until now, influencers with less than 10,000 followers always had to draw their community's attention to a link in their bio. From now on, nano and micro content creators will also be able to use this link sticker in collaborations. This makes it much easier for the community to visit external links. Brands also benefit because a barrier is removed and it is easier than ever to visit the online shop.