KPIs for selecting suitable influencers
KPIs for selecting suitable influencers – glossary with explanations and formulas...
Transparency and security in influencer marketing
Now calculate the fake followers of your brand ambassadors.
Link stickers on Instagram
Instagram releases the link sticker for all users. This means that Instagram restricts the function of external...
Victory for influencers – Cathy Hummels wins before the BGH
What matters is something in return! According to the latest BGH ruling, influencers must...
Tips for influencers & brands against hacking
What if suddenly the Insta account with all its followers is gone and you never log in again...
Advertising labeling in influencer marketing
The labeling requirement for such advertising is currently being heavily discussed in the media....
Swipe-ups are disappearing – does this mean influencer marketing is dead?
Instagram update: How will #influencermarketing change? So far the...
Tips for content creation
What do I have to consider as an influencer in order to create the right content?1. Know your community...
The perfect Instagram bio
How to create the perfect Insta Bio A majority of companies as we know them today...
Influencers and taxes
Establishing a GmbH or a UG (limited liability) You are currently wondering whether you can...
Get started as an influencer
1. Starting a business as an influencer – how does it work? If you want to start your career as an influencer or content...