The labeling requirement for such advertising is currently being heavily discussed in the media. To help you as an influencer find your way through the labyrinth of advertising labels, we have a few useful tips for you here. A new draft law is supposed to...
Tips for successful collaboration with influencers 1. Clear briefings It is important for collaboration with professional bloggers to give clear briefings with detailed posting guidelines. Of course, you should pay attention to your brand...
In the wide world of social media business, both influencers and companies are still partly in unknown territory. It's not just the advertising labeling regulations that pose complex pitfalls, even for experienced influencers. In this...
What do I have to consider as an influencer in order to create the right content? 1. Know your community Knowing your community is essential to building a successful social media business. When creating your own content, you should always...
Measuring the success of an influencer advertising campaign Overview Success is measured in influencer marketing or social media marketing via so-called reporting. In reporting, the success of a company is measured using special KPIs (=Key Performance Indicators)...
